Typically, most yearbooks begin with an intro page, page for principal, page(s) for staff, supporting staff, student pictures, and then "special events".
One of our schools took a photo of the principal and asked him to write a personal letter to the students.
He loved the idea, and became a huge advocate of the yearbook.
Many, many candids! Remember, parents have already seen and purchased the professional photos of their children – they like seeing their child "a day in the life!"
The Yearbook Content chapter will help you decide what to put in your yearbook. It will help you answer a few questions like: